Resources Library by ANA

Multivariate analysis of survey data

A chapter such as this can only scratch the surface in terms of informing the reader what techniques are available, what they do, how they do it, and what are the pitfalls, so it must be seen as purely introductory. Nevertheless, it attempts to...

Catalogue: Consumer Market Research Handbook

Author: Ken Baker

September 1, 1998

The Eurowinter project

This paper describes how an international research project using standard quota sampling methods was used as part of an epidemiological study investigating the relationships between cold weather and excess winter mortality in eight different...

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge

Author: Colin McDonald

Company: McDonald's Corporation

September 1, 1998

Decisive factors for the choice of holiday destinations

The knowledge of the decision-making factors and their significance in the selection of the holiday destination gives the German and foreign vacation regions the possibility of tailoring their offers towards the desires and needs of their vacationer...

Catalogue: New Monograph Series Vol.5: Brand Choice Modelling

Author: Rainer Wohlmann

June 15, 1998

Analysis of actual and potential customer of mobile communications In Italy

This report offers evidence on the practicability and corporate efficacy of one approach to the analysis of socio-cultural factors influencing mobile phone use. 1 > Our survey enabled us to draw a general map of attitudes to cellular telephony...

Catalogue: Seminar 1998: Competition And Innovation In The Telecommunications Industry

Authors: Maurizio Soverini, Simonetta Armato, Mirella Belotti, Concetta Perone, Mario Fumi

Company: TIM (Telecom Italia)

June 15, 1998

New qualitative studies

The fundamental aim of qualitative research is to understand the relevant aspects and isolate them from circumstantial factors; this is why its purpose has been radically modified. From now on, the aim is to provide the client with information on...

Catalogue: New Monograph Series Vol.4: Qualitative Research

Author: Pascal Fleury

January 1, 1998

A qualitative futurescape

The theme of this paper is that qualitative research, as it travels through the world exploring new terrain, is now in serious danger of falling into a foul smelling swamp and remaining stuck there. There are, however, challenging peaks to climb...

Catalogue: New Monograph Series Vol.4: Qualitative Research

Author: Wendy Gordon

January 1, 1998

Cinderella and the pumpkin

This paper is about the main factors that determine a brand’s long-term value, factors that enable them not only to constantly extend their market share, but also to strengthen consumer loyalty and to generate price premiums, thus increasing...

Catalogue: ESOMAR Congress 1997: Learning From The Future

Authors: Jean-Paul Frappa, Dominique Saint-Paul

Company: KANTAR TNS Malaysia

September 1, 1997

The case of Russia

This paper is based on research conducted in Russia during its transition to a more liberal economic and political system. The data cited are taken from VCIOM nationwide surveys and polls conducted in 1989-1997. Russia shares most common features of...

Catalogue: ESOMAR Congress 1997: Learning From The Future

Authors: Yuri Levada, Alexey Levinson

September 1, 1997

Evolution of the retail structure in Hungary

There are some geographical regions where the changing retail scene was, or is, a kind of revolution. The central and eastern European countries go from centrally planned and supplied retail systems through privatisation to the phase of initial trade...

Catalogue: Seminar 1997: The Changing Retail Scene

Author: Eva Nevihostenyi

June 15, 1997